Meta tags are codes that are given when data is shown for a webpage. For example, someone types in Soccer in Google. The website then oozes out a bunch of data that is hidden within millions of results. The meta tags are HTML lines of coding that are hidden within each page. Meta tags can be shown under the search results to give a little insight about the search itself.
Meta tags can also be used as page descriptions. The three ways description Meta tags help searches are:
- tells the search engine what your page or site is about
- helps with click through rates to your site
- helps with site rankings
1. The data helps identify the page itself. The descriptions usually speak for themselves.
2. Good description tags help web surfers choose your site over other sites. Clickers will only click on what they feel is relevant. So short and simple descriptions will suffice.
3. Keywords like -ing -ed and -s are used here to help moved the site up within the rankings.
Meta tags are some of the more undervalued aspects of SEO. A meta tag can be the difference in 1,000 clicks and 0 clicks.
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