WCIYP: There Are Over Eight Million Vacancies Available Each Month

The premise of chapter three in What Color is Your Parachute? is that job-hunting is something that should be revered, not feared. Many people go into a job hunt negatively and think that it will be impossible in this type of economy to find a job. The author reiterates that job hunters should not be hopeless. Many people assume that finding the right job is impossible; however, many people seem to forget that the employers do not hold all of the cards. Job seekers can always change something about their resume or even find another job for the meantime in order to build up that resume. The author also writes that there are many vacant jobs within the workforce, but people are not taking advantage of it. In 2014, the month of December had 10,176,000 jobs available within the United States. If half of those jobs were taken, which they were, that is still 5 million jobs available. If that is not saying much then nothing else will. There are many jobs out there, people are just not trying hard enough to find them.

The author leaves the reader with four tips that they should consider when they job hunt. The first tip is that job hunting is not a science, but an art. It is art in the fact that some people are born with the skills and have mastered it without even trying. Yet there are also a lot of people who have to learn and are taught how to correctly job hunt. Another tip is that job hunting is mysterious and that people should not overthink it. There are just somethings within the job hunt that are positively and negatively indescribable. The third tip is that there is no "always wrong" way to hunt for a job. There are only degrees in which a job hunt may work or may not work. The next tip is the opposite side of the argument. There is a lot of ways one can mess up a "sure shot" job opportunity. Job hunts are not always possible and they are also not impossible. The author saves the most important tip for last. He writes that job hunting should be a full time job. Seeing how one cannot be considered unemployed if they are not looking for a job, the author has a point. There is no point in someone to look for a job if they do not take it seriously and do not put the work into it. The more someone puts into a job hunt, the more they will get out of it.

ITGA: Getting Traffic for Analytics

In Intro to Google Analytics, the author's third chapter writes about getting traffic within a website. The first step in getting people to come to your site is to invite friends and family through social media. Importing contacts from Facebook, Twitter, and LinkedIn can be used to expand your viewership and can also lead to other people starting their own blogs. The first  priority that someone should have when starting a blog is to share it to social media and promote it. If no one knows about your blog, there is no way they will visit your site. In order to do this, the blogger should share a link to their blog page on Facebook or Twitter. A little excerpt of what your blog is about might not hurt. One should not forget to consider that promoting your blog might also become a little expensive.

In order to promote a post, Facebook and some other companies might require a fee. Advertisements are also another way that money is made off of links and posts. For example, if someone clicks on an ad that leads them to another page, that click might be worth 50 cents. At first that does not seem like much, but after a while it does add up. Facebook ads sometimes seem overwhelming but they are simple to set up and fairly easy to use. Anyone can set up an advertisement in a few minutes. The most difficult aspect of the whole set-up is paying the fee and deciding what money goes into what and how long the ad should last. Other than that, it is not too complicated.

ITGA: Blogalytics

       

In Todd Kelsey's book, Intro to Google Analytics, chapter two discusses blogalytics and how blogs can truly help prepare someone for the business world. The chapter writes that a person should first start off by making a blog account and and start blogging as soon as possible. One should soon integrate Google Analytics and use website tracking. Website tracking helps one determine their viewers and where they are coming from. Google Analytics can truly help someone learn more about their blog and analytics in general. Blogging is a sneak peek into the life a business major will have after graduation. Successful businesses have a website and use analytics to see if they can better said website.

Google Analytics can help someone find out if their message is being sent and whether or not that message is being sent clearly. Google Analytics can tell you everything from the users that visit your site, to the page views you get, and even the average session of time each person is on your website. For example, if 10 people visit your site and they are each on for an average of 30 seconds, that shows that you are not doing enough to keep them engaged. Adding pictures or graphics and maybe even links can keep them hooked and wanting more. Google Analytics can be a key aspect in fulfilling your duty as a businessman or woman. 

WCIYP: Google Is Your New Resume

Chapter 2 of What Color is Your Parachute writes about the importance of Google and getting yourself a job. The author pretty much says that Google can either be your best friend or your worst enemy. Yet at the same time, Google is not to blame if it does end up being your enemy. It all comes down to what you do and how you present yourself on the internet. The author Richard Bolles writes, "Sometimes—68% of the time, as it turns out—an employer will offer someone a job because they liked what Google turned up about them." This makes complete sense if you think about it. One quick Google Search can tell someone your criminal history, if you did work in the community, whether or not your story of you leading your high school to a state championship is true, and even if you have been in the news for helping a cat out of a tree. Google does wonders and many people forget to realize that everything that ever happened in their life is probably on the internet somewhere.

The author then goes on to tell the reader a few things they can do in order to maintain that best friend relationship with Google. The first step is to "Edit". This means that one should research themselves and see what Google pops up. If there is something that is not appealing, then the person should go to the source and try to change the information. People make mistakes and humans can be crazy sometimes. So people should be ready to edit, edit, edit. The second step is to "Fill In". This means that people should fill out every possible trait and bio that is provided by social media. That one extra paragraph about how you were on a mission trip in Chile can really boost your credit regarding future employers. The third step is to "Expand". If you do not have a lot of information written about you, then write more. Let people know who you truly are. The more you write and the less Google does, the better off you are. The last step is "Add." Adding on to an old resume and updating the information can only help you in the long run. New information out trumps old information any day of the week.

ITGA: Overview

The first chapter in this book is an intro on the book itself, the author and the basis of Google Analytics. The author writes that Digital/Online Marketing is one of the top skills to help someone get hired according to LinkedIn. This skill deals with understanding the performance of websites and campaigns. Web Analytics is becoming a great tool for aspiring employees due to the boom in technology and social media. Social media marketing, online marketing, and business intelligence are all ways that one can further enhance their knowledge within the business world. Google analytics can help one learn more about these ventures.

Google Analytics is a free service and very easy to comprehend. A few clicks into the portal and one can find out how many people have few their website and even how much traffic one single page has on a daily basis. Adobe analytics, open source analytics, and social analytics are other tools that can help one better learn about business and the internet. One key aspect that is talked about is that things do change. People should be open to change seeing how fast technology is changing. Analytics can alter daily and people should be ready to adjust to those changes.

WCIYP: It's a Whole New World For Job Hunters

The first chapter, "It's a Whole New World for Job Hunters", writes about how "bad" the economy is. However, if one reads deeper into the chapter they will notice that it is not the economy or the employers that have become tougher, but the job appliers themselves have become lazier. I found this interesting and at the same time very true. During the "good times", employers will hire anyone and everyone because they are desperate for more workers. However during the bad times, employers only hire a few applicants because they are looking for a certain few. Sometimes, employers are looking for a "perfect worker" who will abide by every rule and be a Harvard grad with a IQ greater than Bill Gates. This can lead to an everlasting circle of push and pull.

Also, applicants are becoming more and more frustrated with the time that comes with a new job. Current applicants will spend more than a year, on average, looking for a job. This has dramatically increased since the recession in 2008. On the other hand, when that new applicant does finally get a job, their job usually does not last very long. 69% of jobs lasted less than a year for applicants between the age of 18-24. That fact alone makes people very worried about whether or not they should apply for the job in the first place. However the biggest attribute to the job sector is education. Many high paying jobs require years and years of education; education that most people cannot afford.

 The author then explains the parachute process. This process has 18 principles that can help someone perfect their interview skills and get that job they always wanted. The principles are tips that applicants should use in order to better help themselves get a job. Some of the tips include: going after small companies, using connected people, time management, and always having alternatives.