In Todd Kelsey's book, Intro to Google Analytics, chapter two discusses blogalytics and how blogs can truly help prepare someone for the business world. The chapter writes that a person should first start off by making a blog account and and start blogging as soon as possible. One should soon integrate Google Analytics and use website tracking. Website tracking helps one determine their viewers and where they are coming from. Google Analytics can truly help someone learn more about their blog and analytics in general. Blogging is a sneak peek into the life a business major will have after graduation. Successful businesses have a website and use analytics to see if they can better said website.
Google Analytics can help someone find out if their message is being sent and whether or not that message is being sent clearly. Google Analytics can tell you everything from the users that visit your site, to the page views you get, and even the average session of time each person is on your website. For example, if 10 people visit your site and they are each on for an average of 30 seconds, that shows that you are not doing enough to keep them engaged. Adding pictures or graphics and maybe even links can keep them hooked and wanting more. Google Analytics can be a key aspect in fulfilling your duty as a businessman or woman.
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