The first chapter in this book is an intro on the book itself, the author and the basis of Google Analytics. The author writes that Digital/Online Marketing is one of the top skills to help someone get hired according to LinkedIn. This skill deals with understanding the performance of websites and campaigns. Web Analytics is becoming a great tool for aspiring employees due to the boom in technology and social media. Social media marketing, online marketing, and business intelligence are all ways that one can further enhance their knowledge within the business world. Google analytics can help one learn more about these ventures.
Google Analytics is a free service and very easy to comprehend. A few clicks into the portal and one can find out how many people have few their website and even how much traffic one single page has on a daily basis. Adobe analytics, open source analytics, and social analytics are other tools that can help one better learn about business and the internet. One key aspect that is talked about is that things do change. People should be open to change seeing how fast technology is changing. Analytics can alter daily and people should be ready to adjust to those changes.
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