MKTG 348: Week 3- Inbound Marketing

Hubspot's website writes, "Inbound marketing has been the most effective marketing method for doing business online. Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be." This reminds me of another class I am currently taking. In Marketing Strategy, we learned about the Push and Pull methods when it comes to advertising. Push method is what the old marketing looked look. Products and ideas were pushed into peoples' minds through reiteration in radio and television commercials. Companies and firms thought that the best and only way to market products was by forcing themselves into the evoked set of consumers. Oh how they were wrong! Inbound marketing is like the Pull method. Companies are reeling and dealing consumers more often than not. They are trying to get the customers to learn more about them and take interest in their products. This method is being used more and more by companies all over the world.

A reason that inbound marketing is so popular is due to the technology age that we are currently witnessing. Digital and social media is one of the key factors in the changing of business. GoDaddy.com is a great example of this. During the Super Bowl, the company posts a racy advertisement and at the end of the commercial, it says "WATCH THE WHOLE VIDEO ON OUR WEBSITE" This uses a sense of sex appeal to gain and retain some consumers. This technique is going to become the norm by the middle of the century.