Sunday, May 1, 2016

MKTG 348: Week 2- RGBexchange Keyword



The RGBexchange website is a platform that was used by our class to write about a certain website we found online that furthers the use of the keyword: fundraising. The goal of the task was to increase the site rank on search engines when it came to fundraising. The article that I found was titled "Top 40 Event Fundraising Ideas". In this article, Salsa Labs lists forty different types of fundraising ideas that can be used at a variety of different occasions. Some of the events that are given are K-12 events, annual events, fraternities/sororities, and even sports clubs.

This exercise was key in developing my interest in keywords. When one searches a certain topic on Google or any other platform, they usually write out the full search they are looking for. One is more likely to find their relevant searches if they keep the search sweet and simple and stick to a few keywords. I never realized this before this exercise. Knowing how to work with keywords is essential in any search engine optimization course.

In what was a very simple exercise, my eyes were opened to the vast importance that keywords have within the internet database.

No comments:

Post a Comment