Thursday, May 5, 2016

MKTG 348: Week 5- Hubspot/Certification



What is Hubspot? Hubspot is a company that was founded by two friends in 2006. The goal of the company was to help other companies become more aware of inbound marketing. Hubspot creates software, tutorials, as well as integration tools for inbound marketing. Their main objective is to help grow the inbound marketing movement. One key way that Hubspot tries to teach other people how to inbound market is by allowing anyone to take a certification test. The certification test is taken after one studies the inbound marketing information that Hubspot supplies. After a few tries, I personally passed the Hubspot test much to the amusement of my fellow classmates. It is not a walk in the park. People have to actually study for a test like this. The video lectures online can become boring and mundane. However, the idea of furthering your knowledge in digital marketing is always helpful. 

Hubspot can become a key tool when referring to business as a whole. Inbound marketing is a growing art and no one does it better than Hubspot. Sooner or later, many companies will follow the ideas and morals of this company and integrate inbound marketing as a whole.

No comments:

Post a Comment