In Chapter 5 of Intro to Google Analytics, the author discusses eCommerce and its relationship regarding Google Analytics. ROI, or return on investment, is a key aspect in eCommerce. ROI is whether or not an investor is benefiting from his or her investment. In relation to Google Analytics, ROI pretty much means "how much profit is made from one's ads compared to how much is spent on those ads". To simplify it, it is profits minus advertising costs. The author writes, "Tracking ROI is a 50 billion dollar skill, because it's at the core of Google's success, and you could argue it's a trillion dollar skill." Since Google ads and analytics provide companies with so much revenue, this truly can be a priceless skill to some degree. eCommerce is a key resource that many companies use to better their internet and media traits. Unfortunately, eCommerce comes at a price. Luckily, those losses will turn into gains with the right person working the analytics account.
The author soon goes into greater detail regarding Shopify. Shopify is a Canadian company that creates computer software for other companies that they will integrate with their online stores and point of sale systems. The author then goes into detail of how to set up an account with Shopify and how to get started. It is an easy but very useful process.
The author soon goes into greater detail regarding Shopify. Shopify is a Canadian company that creates computer software for other companies that they will integrate with their online stores and point of sale systems. The author then goes into detail of how to set up an account with Shopify and how to get started. It is an easy but very useful process.
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