Tuesday, October 6, 2015

ITGA: Reviewing Performance of Campaigns

This chapter talks about Google Analytics and reviewing the performance one has regarding his or her campaign. The author states that Location is a great factor in efficient clicks and traffic. People who are bilingual should consider countries that would fit their language. That way, many people from across the world can see your product or campaign. Using Google Analytics to expand your location is very simple and is often a key factor in whether or not you reach your goal number of clicks.

Trends are also another way people can review performance. Is your site viewed on weekdays? Weekends? During the day? During the night? Google Analytics also gives users the option to look deeper within their website and their trends. Yearly growths are the main time lengths given but the user can always change that.

Mobile traffic is also another way that people can obtain clicks for their website. Nowadays, many people use mobile phones for their email and social media. So having a mobile capable website always helps. Google Analytics also gives the user information on which platform their views are coming from. Whether it be a computer, tablet, or a mobile phone, views can be plentiful and abundant if the right steps are taken to reach out to all the previously listed audiences.

Dashboards are also a integral factor in determining campaign performance. Dashboards are the hub of any website report. They help determine the data range for your analysis. A person can choose between automatic dates or manual dates. Exporting of schedules onto dashboards are also an easy easy way to keep the dates in order. 

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