Conversion Tracking

One of the most underrated aspects in the current job market is the use of analytics when it comes to online platforms. Conversion tracking is one of the new ways companies can track or determine their success online and through mobile platforms. Conversion tracking is a tool that is used to determine or "track" clicks from people visiting a certain website or page. When a consumer or customer performs a certain task, this is called a conversion. There are many types of activities that can be done in order to track conversions. Some examples are: signing up for newsletters, calling a business, purchasing a product, clicking an advertisement, or even downloading an application.

 Conversion tracking works through four different intervals: website actions, phone calls, app downloads, and imports. Website actions are the main factor in conversion tracking. Clicks and rollovers are main interactions that are used during conversion tracking. Phone calls can be anything from a mobile interaction to calling a company through an ad. App downloads are exactly as they sound. Downloading an application through a mobile interface is a way to track conversion. Importing contacts from a file into another file is another type of conversion.

Conversions are very important for a variety of reasons. They help tell companies which keywords or ads best define a page. They also help web developers better understand a return on investment, or ROI. Conversion tracking can also help you optimize your business goals through target ROAS and enhanced CPA. However, the most important aspect of conversion tracking is that it helps businesses determine if their site is effective. It gives you analytics regarding who is coming to your site and when.