ITGA: Fun with eCommerce Analytics Part I: Shopify

In Chapter 5 of Intro to Google Analytics, the author discusses eCommerce and its relationship regarding Google Analytics. ROI, or return on investment, is a key aspect in eCommerce. ROI is whether or not an investor is benefiting from his or her investment. In relation to Google Analytics, ROI pretty much means "how much profit is made from one's ads compared to how much is spent on those ads". To simplify it, it is profits minus advertising costs. The author writes, "Tracking ROI is a 50 billion dollar skill, because it's at the core of Google's success, and you could argue it's a trillion dollar skill." Since Google ads and analytics provide companies with so much revenue, this truly can be a priceless skill to some degree. eCommerce is a key resource that many companies use to better their internet and media traits. Unfortunately, eCommerce comes at a price. Luckily, those losses will turn into gains with the right person working the analytics account.

The author soon goes into greater detail regarding Shopify. Shopify is a Canadian company that creates computer software for other companies that they will integrate with their online stores and point of sale systems. The author then goes into detail of how to set up an account with Shopify and how to get started. It is an easy but very useful process.

ITGA: Reviewing Performance of Campaigns

This chapter talks about Google Analytics and reviewing the performance one has regarding his or her campaign. The author states that Location is a great factor in efficient clicks and traffic. People who are bilingual should consider countries that would fit their language. That way, many people from across the world can see your product or campaign. Using Google Analytics to expand your location is very simple and is often a key factor in whether or not you reach your goal number of clicks.

Trends are also another way people can review performance. Is your site viewed on weekdays? Weekends? During the day? During the night? Google Analytics also gives users the option to look deeper within their website and their trends. Yearly growths are the main time lengths given but the user can always change that.

Mobile traffic is also another way that people can obtain clicks for their website. Nowadays, many people use mobile phones for their email and social media. So having a mobile capable website always helps. Google Analytics also gives the user information on which platform their views are coming from. Whether it be a computer, tablet, or a mobile phone, views can be plentiful and abundant if the right steps are taken to reach out to all the previously listed audiences.

Dashboards are also a integral factor in determining campaign performance. Dashboards are the hub of any website report. They help determine the data range for your analysis. A person can choose between automatic dates or manual dates. Exporting of schedules onto dashboards are also an easy easy way to keep the dates in order. 

ITGA: Getting Traffic for Analytics

In Intro to Google Analytics, the author's third chapter writes about getting traffic within a website. The first step in getting people to come to your site is to invite friends and family through social media. Importing contacts from Facebook, Twitter, and LinkedIn can be used to expand your viewership and can also lead to other people starting their own blogs. The first  priority that someone should have when starting a blog is to share it to social media and promote it. If no one knows about your blog, there is no way they will visit your site. In order to do this, the blogger should share a link to their blog page on Facebook or Twitter. A little excerpt of what your blog is about might not hurt. One should not forget to consider that promoting your blog might also become a little expensive.

In order to promote a post, Facebook and some other companies might require a fee. Advertisements are also another way that money is made off of links and posts. For example, if someone clicks on an ad that leads them to another page, that click might be worth 50 cents. At first that does not seem like much, but after a while it does add up. Facebook ads sometimes seem overwhelming but they are simple to set up and fairly easy to use. Anyone can set up an advertisement in a few minutes. The most difficult aspect of the whole set-up is paying the fee and deciding what money goes into what and how long the ad should last. Other than that, it is not too complicated.

ITGA: Blogalytics

       

In Todd Kelsey's book, Intro to Google Analytics, chapter two discusses blogalytics and how blogs can truly help prepare someone for the business world. The chapter writes that a person should first start off by making a blog account and and start blogging as soon as possible. One should soon integrate Google Analytics and use website tracking. Website tracking helps one determine their viewers and where they are coming from. Google Analytics can truly help someone learn more about their blog and analytics in general. Blogging is a sneak peek into the life a business major will have after graduation. Successful businesses have a website and use analytics to see if they can better said website.

Google Analytics can help someone find out if their message is being sent and whether or not that message is being sent clearly. Google Analytics can tell you everything from the users that visit your site, to the page views you get, and even the average session of time each person is on your website. For example, if 10 people visit your site and they are each on for an average of 30 seconds, that shows that you are not doing enough to keep them engaged. Adding pictures or graphics and maybe even links can keep them hooked and wanting more. Google Analytics can be a key aspect in fulfilling your duty as a businessman or woman. 

ITGA: Overview

The first chapter in this book is an intro on the book itself, the author and the basis of Google Analytics. The author writes that Digital/Online Marketing is one of the top skills to help someone get hired according to LinkedIn. This skill deals with understanding the performance of websites and campaigns. Web Analytics is becoming a great tool for aspiring employees due to the boom in technology and social media. Social media marketing, online marketing, and business intelligence are all ways that one can further enhance their knowledge within the business world. Google analytics can help one learn more about these ventures.

Google Analytics is a free service and very easy to comprehend. A few clicks into the portal and one can find out how many people have few their website and even how much traffic one single page has on a daily basis. Adobe analytics, open source analytics, and social analytics are other tools that can help one better learn about business and the internet. One key aspect that is talked about is that things do change. People should be open to change seeing how fast technology is changing. Analytics can alter daily and people should be ready to adjust to those changes.